I just saw a Subway commercial while watching last night's Hawaii 5-0. While that may not sound strange at all, let me just mention that it was WRITTEN INTO THE EPISODE. I saw the same thing on an episode of Bones, where they started extolling the virtues of her new fucking car. (Look, it has a camera, so you can see the look on the face of the person you just ran over while backing up!)
Remember when product placement was some what more subtle, to the point where you could almost make a drinking game out of it, or something? Those were the days. Now I half expect to watch Horatio on CSI: MIAMI sweep off his shades & tell the perp, "Maybe you should've had a V8?"
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